Tests Conducted After an Advertisement Has Been Shown to the Target

question 186

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

• A) jury testing.
• B) tracking tests.
• C) exposure testing.
• D) posttesting.
• E) pretesting.

Differentiate between various laws governing employment and labor relations.

Recognize the balance between company property rights and worker labor rights.

Identify statutory, common, and case laws and understand their impact on labor relations.

Analyze the evolution of public and private sector unions and their legal rights.