A Sales Promotion in Which the Consumer Is Invited to Apply

question 380

Multiple Choice

A sales promotion in which the consumer is invited to apply their skill or analytical or creative thinking to try to win a price is referred to as a __________.

• A)contest
• B)challenge
• C)competition
• D)sweepstakes
• E)public relations campaign

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Definitions:

Refreezing

The phase in the change process where new behaviors, values, and attitudes are solidified as the new status quo.

Force Field Analysis

A management technique developed by Kurt Lewin, used to identify all the forces for and against a decision or a change, helping to visualize and analyze the situation for better decision-making.

Refreezing

Involves reinforcing, stabilizing, and solidifying the new state after a change has been made, as part of Lewin's three-stage model of change.

Process Forces

The driving and restraining forces that influence the implementation and development of processes within an organization or system.