For Marketers, the Primary Objective of a Point-Of-Purchase Display Is

question 84

Multiple Choice

For marketers, the primary objective of a point-of-purchase display is to

• A)eliminate the need for any special pricing promotion.
• B)retaliate against competitors' actions.
• C)encourage present customers to buy more.
• D)build business inventory.
• E)increase product trial and provide in-store support for other promotions.

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Definitions:

Regression Toward

Implies the statistical concept that extreme scores tend to fall back (regress) toward the mean (average) over time.

Mean

In statistics, the average value in a set of numbers, calculated by adding all the numbers and dividing by the total count of values.

Normal Curve

A bell-shaped curve representing a distribution of values, traits, or scores where most occurrences take place in the middle of the range.

Standard Deviations

A measure of the dispersion or variability within a set of numerical data, indicating how much each value differs from the mean of the dataset.