When Google Chose a New Model for Its Advertising,it Decided

question 163

Multiple Choice

When Google chose a new model for its advertising,it decided to

• A)show advertisements that were the exact opposite of a consumer's profile to give the ads a higher awareness rate.
• B)randomize the time periods between ads and banners rather than use a steady schedule in order to keep the ads more noticeable.
• C)customize all advertisements based upon customers' preferences for color,music,and fonts based on information obtained from cookies.
• D)create a "quality score" to predict how effective an ad would be based on factors such as click-through rates,advertiser history,and keyword performance.
• E)create an "ad-option" page for consumers to create their own consumer profile-blocking out products and services they don't want and selecting the products and services they do.

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Definitions:

Contingent Liabilities

Possible obligations that arise from past events and whose existence and amount will be confirmed only by the occurrence or non-occurrence of one or more uncertain future events.

Timing Difference

Timing difference refers to the difference that arises between taxable income and accounting income due to different recognition times of revenue and expenses.

Investment Revenue

Refers to the income earned from investing in assets like stocks, bonds, real estate, or other investment vehicles.

Equity Method

An accounting technique used for recording investments in which the investor has significant influence over the investee but does not control it outright.