The Promotion Decision Process Is Divided into Three Phases

question 39

Multiple Choice

The promotion decision process is divided into three phases.In Figure 17-6 above,"B" refers to the __________ phase.

• A)scheduling
• B)development
• C)implementation
• D)evaluation
• E)planning

---

Definitions:

Trade-In Allowance

The credit a buyer receives for a used item when exchanging it towards the purchase of a new item.

Fixed Asset Turnover Ratio

A financial metric that measures how efficiently a company uses its fixed assets to generate sales, calculated as sales divided by the average net fixed assets.

Book Value

The net value of a company's assets found on its balance sheet, and is calculated by subtracting liabilities from the total value of assets.

Trade-In Allowance

The amount credited to a customer for the trade-in of a used item towards the purchase of a new item.