In the Hierarchy of Effects,an Increase in the Consumer's Desire

question 137

Multiple Choice

In the hierarchy of effects,an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the __________ stage.

• A)adoption
• B)evaluation
• C)awareness
• D)interest
• E)trial

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Definitions:

Populists

A political approach aimed at appealing to ordinary people who feel that their concerns are disregarded by established elite groups.

Coxey's Army

A protest march to Washington, D.C., in 1894, led by businessman Jacob Coxey to demand economic reform and job creation during a severe depression.

Economic Relief

Financial assistance and support provided to individuals, businesses, or economies to alleviate hardship or distress.

Washington

The capital of the United States, formally known as Washington, D.C., it serves as the seat of national government.