During the Implementation Phase of an IMC Program, a Firm

question 270

Multiple Choice

During the implementation phase of an IMC program, a firm will pretest the promotion and

• A) posttest the promotion.
• B) design the promotion.
• C) state the mission.
• D) carry out the promotion.
• E) identify possible advertising or promotional firms.

---

Definitions:

Contributions

Efforts, work, or resources provided by individuals or groups towards a common goal or for the benefit of a larger entity.

Job Evaluation

A systematic process used to determine the relative worth or value of a job in comparison to other jobs within an organization.

Market Surveying

The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors.

Skill Level

The degree of competence or expertise required to perform a job effectively, often determined by education, training, and experience.