The Promotional Mix Refers to

question 150

Multiple Choice

The promotional mix refers to

• A)the three underlying appeals used that make promotions effective: (1)sex appeal; (2)humor appeal;and (3)fear appeal.
• B)the combination of both paid and non-paid marketing tools used to promote product interest.
• C)the set of promotional tools designed to motivate prospective buyers to purchase products and services: (1)awareness; (2)interest; (3)evaluation; (4)trial;and (5)adoption.
• D)the composition of the objectives of the promotion: (1)to inform; (2)to persuade; (3)to remind;and (4)to phase out.
• E)the combination of one or more communication tools used to: (1)inform prospective buyers about the benefits of the product; (2)persuade them to try it;and (3)remind them later about the benefits they enjoyed by using the product.

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Definitions:

Immigration

The process by which individuals move from one country to live permanently in another.

Wage Rate

The standard amount of compensation given to employees for their labor, typically expressed per hour, day, or piece produced.

Production Costs

These are the expenses associated with manufacturing a product, including labor, materials, and overhead costs.

Native-born Workers

Individuals born in a particular country working in its labor market, as opposed to foreign-born workers.