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TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks.Pipeline safety is becoming a big issue in the U.S.as more natural gas lines are being laid near population centers.The timing is right for this company to be extremely successful,but it must use __________ advertising so oil companies will know of its product's existence.
Conflict Theorists
Sociologists who view social life as a competition for limited resources and believe societal conflicts drive social change.
Human Behavior
A broad term encompassing all the actions and reactions of human beings, often studied in psychology and sociology.
Social Activism
Involvement in actions meant to bring about social change, and address inequalities or injustice within society.
Social Facts
Aspects of social life that shape an individual's actions, such as norms, values, and beliefs, according to sociologist Émile Durkheim.
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