The Combination of One or More Communication Tools Used to (1)

question 159

Multiple Choice

The combination of one or more communication tools used to (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product is referred to as the

• A)promotion channel.
• B)channel of communication.
• C)marketing matrix.
• D)promotional mix.
• E)media mix.

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Definitions:

Contingent Loss

A potential financial loss that may occur depending on the outcome of a future event.

Realizable Loss

A loss recognized when the market value of an asset falls below its carrying amount on the balance sheet.

Capitalized Loss

A loss from an investment or asset that is added to the cost basis of another asset, rather than being immediately expensed.

Long-Term Investments-AFS

Available-for-sale long-term investments are those not classified as held-to-maturity or trading securities, and are reported at fair market value.