When Procter & Gamble Bought the Old Spice Brand in 1990,it

question 157

Multiple Choice

When Procter & Gamble bought the Old Spice brand in 1990,it planned to transform the old,stagnating brand into a men's "personal-care powerhouse." The ads that P&G developed shed the older-man image and now appeal to the 18-to-34 age group.In terms of the communication process,P&G had to __________ its idea to create the message shown to the new target market.

• A)respond
• B)discuss
• C)decode
• D)encode
• E)feedback

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Definitions:

Photo Control

Techniques or settings used to manipulate the outcome of a photograph, such as exposure, focus, and lighting adjustments.

Calculated Control

In software, a control that displays the result of a mathematical expression which uses data from other fields or controls.

Equal Sign

A symbol (=) used in mathematics to indicate that two expressions are equal in value.

Link Child Fields

The process of associating fields in a child table with fields in a parent table to maintain data integrity in a relational database.