For Marketers, the Primary Objective of Coupons Is to

question 71

Multiple Choice

For marketers, the primary objective of coupons is to

• A)increase foot traffic in supermarkets.
• B)encourage repeat purchases.
• C)stimulate demand or encourage trial.
• D)retaliate against competitor's actions.
• E)minimize brand-switching.

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Definitions:

Negotiable

Capable of being transferred or exchanged for value by endorsement or delivery.

Countersignature

A second signature added to a document to verify or confirm its authenticity.

Judgment Rate

The interest rate set by law that accrues on judgements entered by courts.

Interest Rate

The percentage of a sum of money charged for its use, typically expressed as an annual rate. This rate can apply to loans, savings, and investments.