The Two-Way Flow of Communication Between a Buyer and a Seller

question 210

Multiple Choice

The two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as

• A) sales promotion.
• B) personal selling.
• C) direct selling.
• D) advertising.
• E) public relations.

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Definitions:

Competitive Advantage

Refers to the unique attributes or qualities an organization has that enable it to outperform its competitors.

Hierarchical Management Scheme

A structured organizational form in which decision-making authority is defined by a top-down approach.

Functional Design

A design approach focused on creating products, systems, or processes that optimize their operation and use based on their intended functions.

Divisional Design

A type of organizational structure where operations are divided into semi-autonomous units or divisions based on product, service, or geographic location, each with its own management.