All of the Following Statements Are True About Coupons EXCEPT

question 44

Multiple Choice

All of the following statements are true about coupons EXCEPT:

• A)couponing can reduce gross revenues by lowering the price paid by already-loyal consumers.
• B)the 9,000 manufacturers that currently use coupons are particularly interested in coupon programs directed at repeat purchasers.
• C)studies suggest that market share does increase during the period immediately after coupons are distributed.
• D)recent growth in coupon fraud has marketers considering adding holograms and visual aids to coupons to help cashiers identify valid coupons.
• E)the redemption rate for online coupons is substantially higher than other forms of coupons.

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Definitions:

Unhypnotized Individuals

People who are in their normal state of consciousness and not under the influence of hypnosis.

Acid

Commonly refers to lysergic acid diethylamide (LSD), a powerful hallucinogenic drug.

Teenagers

Individuals undergoing the period of adolescence, typically between the ages of 13 and 19, characterized by physical, psychological, and social development.

Sleep Night

A period of rest occurring in a 24-hour cycle, typically characterized by inactivity and reduced consciousness where the body can recover and repair.