Examlex
Which of these promotional elements has the highest cost per contact or exposure?
Algorithm Changes
Modifications made to the software algorithms that determine the outcome of searches or what content is displayed to users on platforms.
Pay To Play
Refers to the practice where businesses have to pay for services or opportunities to engage in certain activities, especially common in advertising and social media promotions.
Paid Media
Marketing efforts that require payment to feature ads on various digital platforms, including search engines, social media, and websites.
Twitter Chats
Organized discussions that occur on Twitter using a specific hashtag, allowing participation from users around specific topics at set times.
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