Although the Lack of Control Means That It Is Rarely

question 19

Multiple Choice

Although the lack of control means that it is rarely the main element of a promotional campaign, __________ is an important element of most promotional campaigns.

• A)publicity
• B)advertising
• C)personal selling
• D)sales promotion
• E)direct marketing

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Definitions:

Priming

A psychological technique that involves the subconscious activation of certain associations, influencing behavior and perceptions.

Retrieval

The process of getting information out of memory storage.

Rehearsal

A practice or repetition of information or skills to enhance memory retention or performance.

Spacing Effect

The tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice.