During the Planning Phase of an IMC Program, a Firm

question 299

Multiple Choice

During the planning phase of an IMC program, a firm will __________, specify the promotion objectives, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.

• A)pretest the promotion
• B)identify the target audience
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

---

Definitions:

Franchising

Arrangements based on contracts of service and the supply of products between larger and smaller units of one organization.

Personal Guarantee

A legal commitment by an individual to assume responsibility for another's debt or obligations if that party fails to fulfill them.

Significance

The importance, influence, or meaning of something within a specific context or overall.

Incorporation

The process of legally declaring a corporate entity as separate from its owners, providing benefits like limited liability and perpetual existence.