Sales Promotion Refers to

question 239

Multiple Choice

Sales promotion refers to

• A) a short-term inducement of value offered to arouse interest in buying a product or service.
• B) a single-themed IMC campaign employing multiple advertising and personal selling strategies.
• C) individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer.
• D) a long-term inducement of value offered to build and sustain loyal customer relationships.
• E) a sequence of value inducements aimed at retaining channel members.

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Definitions:

Advertising Companies

Businesses specializing in creating, planning, and handling advertisements and sometimes other forms of promotion.

Manufacturers

Entities or individuals that create or produce goods and products on a large scale using machinery and labor in various industries.

Illness

A state of health in which a person suffers from a disease or ailment, affecting their normal physiological function.

Chronic Diseases

Long-lasting medical conditions that are usually progressive and may require ongoing management or treatment.