A Customer Was Unable to Go to the Store on Her

question 155

Multiple Choice

A customer was unable to go to the store on her own to buy gifts for the holidays. She contacted a Pampered Chef representative who came to her home, showed her not only catalogs but actual products, answered all her questions, and had all the customer's gifts sorted and delivered. This is an example of

• A) interface marketing.
• B) flex marketing.
• C) direct selling.
• D) interactive selling.
• E) responsive selling.

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Definitions:

General Anesthesia

A medically induced coma with loss of protective reflexes, resulting from the administration of one or more general anesthetic agents.

Intraoperative Nurse

A specialized nurse who provides care to patients during surgical procedures in the operating room.

Laissez-faire

An economic system in which transactions are free from government intervention.

Leadership Style

The approach and manner in which leaders direct, motivate, and manage teams or organizations.