DLS Cosmetics Is Trying to Create Brand Awareness by Sending

question 166

Multiple Choice

DLS Cosmetics is trying to create brand awareness by sending households free samples of its products. These free samples are examples of

• A)free advertising.
• B)personal selling.
• C)sales promotions.
• D)free publicity.
• E)direct sales.

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Definitions:

Exchange Rate

is the value of one currency for the purpose of conversion to another, determining how much of one currency can be exchanged for another currency.

Trade Deficit

A situation where a country's imports of goods and services exceed its exports, leading to a negative balance of trade.

U.S. Dollar Price

The cost of an item or service expressed in terms of the United States currency.

Comparative Advantage

The ability of an entity to produce goods or services at a lower opportunity cost than others, enabling more efficient international trade.