The Valassis-Nutella Sales Promotion Image Above Was Part of a Sales

question 307

Multiple Choice

The Valassis-Nutella sales promotion image above was part of a sales promotion campaign recently conducted by Valassis on behalf of its client Nutella.Valassis is one of the largest full-service marketing service firms in the U.S.Valassis uses free-standing inserts (FSIs) as a key sales promotion tactic.An FSI is a full-color booklet consisting of several pages of advertisements,coupons,and other promotional offers for a product that is inserted within the Sunday newspaper.Valassis created and managed the Nutella^® promotion to reach its target market to induce trial of the product.Nutella is a creamy,chocolaty,hazelnut spread that has been imported into the U.S.from Italy.The Valassis polybag contained a 20-gram "Coppetta" packet of Nutella spread,a cracker,a Nutella coupon,and a product brochure that were delivered to consumers' doors.What type of sales promotion has just been described?

• A)product placement
• B)sample
• C)premium
• D)sweepstakes
• E)deal

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Definitions:

Smell

The sense by which odors are perceived, involving the detection of chemical stimuli by the olfactory system.

Peripheral Nervous System

The segment of the nervous system composed of the nerves and ganglia that are located externally to the brain and spinal cord.

Central Nervous System

consists of the brain and spinal cord, serving as the primary processing center for the entire nervous system and coordinating all bodily functions.

Coordination

The ability to use different parts of the body together smoothly and efficiently.