All of the Following Are Examples of Direct Marketing Tools

question 301

Multiple Choice

All of the following are examples of direct marketing tools EXCEPT:

• A)e-mail solicitations
• B)telephone solicitations
• C)Groupons
• D)catalogs
• E)direct response ads on TV

---

Definitions:

Instrumentality

The likelihood that something good (or bad) will come from an increase in effort.

Expectancy Theory

A motivation theory stating that an individual's motivation is related to their expectation of a reward and the attractiveness of that reward.

Manifest Needs Theory

A psychological theory that focuses on observable needs that motivate an individual to perform certain behaviors.

Behavior Modification

The process of changing behavior because of a reward or lack of a reward.