Which of the Following Promotional Elements Requires Expensive Database Management

question 32

Multiple Choice

Which of the following promotional elements requires expensive database management that is a major weakness of the element?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)direct marketing

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Definitions:

Historical

Pertaining to past events or situations, often emphasizing the importance of context and development over time.

Ideal Type

A conceptual tool used by sociologists, particularly in the work of Max Weber, to describe and understand the essential characteristics of a social phenomenon.

Ideal Type

In sociology, a conceptual model that serves as a standard of comparison for empirical observations, developed by Max Weber.

General Sociological

Pertaining to the broad field of sociology, focusing on social behaviors, social structures, and patterns of relationships within society as a whole.