During the Postpurchase Stage of the Consumer Purchase Decision Process

question 64

Multiple Choice

During the postpurchase stage of the consumer purchase decision process, ________ plays a small role.

• A) advertising
• B) personal selling
• C) sales promotion
• D) public relations
• E) direct marketing

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Definitions:

Freud's Theory

A set of psychoanalytic theories proposed by Sigmund Freud which posit that human behavior is the result of interactions among the id, ego, and superego within the mind.

Erikson

Erik Erikson, a developmental psychologist and psychoanalyst known for his theory on psychological development of human beings.

Social World

The domain of human interaction and relationships, encompassing various social structures, cultures, and communities.

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.