Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Demands

Refers to the requirements or needs that individuals or systems have, which may require fulfillment or response.

Authoritarian

Characterizes a leadership or governmental style that demands strict obedience from its citizens or followers without allowing personal freedom.

Opinions

Personal views, judgments, or beliefs about a particular topic, which can vary greatly from person to person.

Sensitive

Refers to the capacity of an organism or device to detect or respond to stimuli or changes in the environment.