During the Planning Phase of the Promotion Program,marketers Focus on the "Four

question 90

Multiple Choice

During the planning phase of the promotion program,marketers focus on the "four Ws," which include all of the following,in question form,EXCEPT:

• A)"What are (a)the promotion objectives? (b)the amounts of money that can be budgeted for the promotion program? and (c)the kinds of copy to use?"
• B)"Why is the promotion being done?"
• C)"When should the promotions be run?"
• D)"Who is the target audience?"
• E)"Where should the promotions be run?"

---

Definitions:

Cumulative Feature

A characteristic of certain financial instruments or policies that allows for the accumulation of unpaid amounts or benefits over time.

Preferred Stockholders

Investors who own preferred shares in a company, which typically provide dividends before common stock and have priority over common shareholders in asset liquidation.

Par Value

The nominal or face value of a bond, share of stock, or other financial instrument, representing the value at which it is issued.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock and often pays dividends.