In the Hierarchy of Effects, Interest Refers to

question 253

Multiple Choice

In the hierarchy of effects, interest refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Domestic Demand

The total demand for goods and services within a country's borders.

World Price

The international market price of a good or service, affected by global supply and demand.

World Price

The global market price of a good or service, determined by worldwide demand and supply.

Import

Refers to the acquisition of goods or services from a foreign country for domestic use.