In the Hierarchy of Effects, the Consumer's Appraisal of the Product

question 217

Multiple Choice

In the hierarchy of effects, the consumer's appraisal of the product or brand on important attributes is referred to as the ________ stage.

• A) evaluation
• B) adoption
• C) awareness
• D) interest
• E) trial

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Definitions:

Runner's High

A euphoric state achieved by long-distance runners, attributed to the release of endorphins.

Commutes

The regular travel of a person between their place of residence and place of work or study.

Inattention

Lack of attention or failure to focus on tasks or stimuli, often leading to errors or missed information.

Depressants

Psychoactive drugs that cause an altered state of consciousness by decreasing behavior and mental activity.