One of the Disadvantages Associated with Radio as an Advertising

question 177

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)listeners are tuning in to this medium less.
• C)cannot target specific audiences.
• D)cannot use humor,sound,and intimacy effectively.
• E)has an unlimited amount of advertising time available.

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Definitions:

Prices Quoted

The stated prices for goods or services offered to customers, which can be subject to negotiation or change.

Percentage

A proportion or share in relation to a whole, typically expressed as a fraction of 100.

Term Bond

A type of bond that has a specific maturity date on which the principal or par value is repaid to the investors.

Face Value

The nominal or original value of a security or financial instrument as stated by the issuer, unrelated to its market value.