Which of the Following Forms of Direct Marketing Has the LOWEST

question 80

Multiple Choice

Which of the following forms of direct marketing has the LOWEST business expenditures according to Figure 17-8 above?

• A)direct mail
• B)e-mail
• C)telemarketing
• D)paid search
• E)advertising

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Definitions:

Profit-Maximizing Price

The selling price that leads to the highest possible profits for a firm, considering its costs and market demand.

Panel

A group of people gathered to discuss, investigate, or make decisions about a specific subject or issue.

Restaurants

Establishments where food and drinks are prepared and served to customers.

Long Run

A period of time in which all factors of production and costs are variable, and firms can enter or exit the industry.