Lead Generation Refers to

question 222

Multiple Choice

Lead generation refers to

• A)the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
• B)direct telephone communication only with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
• C)products that are shipped directly to the point of purchase rather than being stored or distributed through intermediaries.
• D)the outcome of an offer designed to motivate people to visit a business.
• E)the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

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Definitions:

Principal

The amount of money originally invested or loaned, in contrast to interest or profit earned on that amount.

Partially Disclosed

Pertains to transactions or agreements where some but not all relevant information is revealed to one or more parties involved.

Apparent Authority

The situation in which an agent's actions lead a third party to reasonably believe that the agent has the authority to act on behalf of the principal.

Wholesale Jeweler

A wholesale jeweler is a business entity that sells jewelry in large quantities, usually to retailers rather than directly to the public.