Direct Marketing Faces Several Challenges and Opportunities in Global Markets

question 287

Multiple Choice

Direct marketing faces several challenges and opportunities in global markets.Several countries,such as Australia and Japan,have requirements for mandatory "opt-in"-that is

• A)global marketers must pay a special fee beyond the regular postage for the privilege of using a country's postal system.
• B)global marketers wishing to use direct marketing must have all mailings approved by their respective trade commissions for appropriateness of content.
• C)global marketers have to purchase special "catalog" postage at a cost higher than what is charged for the same weight of mail sent from one individual to another.
• D)consumers have to pay a special fee to the government to defray the costs of mail carriers having to handle larger volumes of mail from catalogues.
• E)potential customers must give permission to include their name on a list for direct marketing solicitations.

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Definitions:

Assets

Assets are resources owned or controlled by a business, expected to produce economic value or future benefits.

Debits

Accounting entries that increase assets or expenses or decrease liabilities, equity, or net worth in a company's balance sheet.

Credits

Credits refer to the accounting entries that can decrease assets or increase liabilities and equity on a company's balance sheet, opposite to debits.

Transactions

Financial events that affect the assets, liabilities, or equity of a company and can be measured in monetary terms.