A Paid Form of Nonpersonal Communication About an Organization, Product

question 241

Multiple Choice

A paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as

• A) sales promotion.
• B) publicity.
• C) advertising.
• D) direct marketing.
• E) mass communication.

---

Definitions:

Fresh Farms

Typically refers to agricultural operations focused on producing and providing fresh, locally-sourced produce directly to consumers.

Griffin Grocery

A hypothetical or specific name that could refer to a grocery store or supermarket, not widely recognized as a well-known brand or chain unless contextually defined.

Third-Party Vendor

An external provider who offers goods or services to a company but is not directly connected to its primary operations.

Amazon Fulfillment Center

A warehouse facility where Amazon stores, packs, and ships products on behalf of sellers using Amazon's platform.