What Are the Strengths/advantages and Weaknesses/disadvantages of Using Direct Marketing

question 218

Essay

What are the strengths/advantages and weaknesses/disadvantages of using direct marketing in the promotional mix?

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Definitions:

Link-Chain Method

A statistical method used for adjusting economic or financial time series data for the effects of inflation or other external factors to show real changes over time.

Dollar-Value LIFO

Dollar-value LIFO (Last In, First Out) is an accounting method used for inventory that measures the cost of inventory in dollar terms, adjusting for inflation.

Cost Index

An index that measures the changes in the cost or price of specific goods or services over time.