The Analytical Tool That Positions Retail Outlets in Terms of the Breadth

question 79

Multiple Choice

The analytical tool that positions retail outlets in terms of the breadth of their product line and value added,such as location,product reliability,or prestige,is referred to as the __________.

• A)growth share matrix
• B)MAC framework
• C)market-product grid
• D)retail positioning matrix
• E)wheel of retailing

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Definitions:

Charter

A charter is a legal document that establishes a corporation or municipality, outlining its rights, privileges, and operations.

Promoters of a Corporation

Individuals or entities involved in the creation and organization of a corporation, including raising capital and completing legal formalities before registration.

Formal Documents

Official papers that follow a specific format or standard, often used for legal, official, or ceremonial purposes.

Solicit Capital

The act of requesting funding or investment from individuals or organizations, typically for business operations or projects.