Channels Are Typically Designed to Satisfy One or More of Four

question 29

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

• A)information
• B)convenience
• C)variety
• D)pre- or post-sale services
• E)adaptability

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Definitions:

Manufacturing Issues

Problems or challenges encountered in the production process that can affect efficiency, quality, and product availability.

Safety Test

An evaluation or examination conducted to ensure that a product or service is free from harmful effects and meets safety standards.

New-product Strategy Development

The process of creating strategies for the introduction and promotion of new products within the market.

Child-tested

Products that have been evaluated and approved by children, often used in marketing to appeal to young consumers and their parents.