Intermediaries Perform Three Basic Functions

question 266

Multiple Choice

Intermediaries perform three basic functions.According to Figure 15-2 above,"A" represents a(n) __________.

• A)middleman function
• B)logistical function
• C)facilitating function
• D)operational function
• E)transactional function

Understand the broad definition and scope of stakeholders in business ethics.

Discern the difference between legal and ethical considerations in business decisions.

Define business ethics beyond mere compliance with the law.

Grasp the role of ethics in global business practices.

---

Definitions:

New-Business Salesperson

A sales professional whose primary role is to acquire new customers or clients for a business.

Missionary Salesperson

A sales representative whose primary duty is to promote the goodwill of the company rather than directly selling a product.

Personal-Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a potential customer to persuade them to make a purchase.

Customer Retention Value

The net profit attributed to the future relationship with a customer, highlighting the importance of maintaining customers over time.