Dual Distribution Refers to

question 104

Multiple Choice

Dual distribution refers to

• A)a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
• B)an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• C)the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.
• D)professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
• E)a practice whereby one firm's marketing channel is used to sell another firm's products.

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Definitions:

Physiological

Relating to the functions and processes of living organisms and their parts, including physical and chemical processes.

Self-Actualization

The achievement or actualization of personal talents and potential, often regarded as a universal motivation or necessity within every individual.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Physiological Need

Basic physical requirements necessary for human survival, such as food, water, and sleep, which must be met to ensure health and well-being.