21^st Century Fox Is the New Name for Its Broadcast/cable

question 338

Multiple Choice

21^st Century Fox is the new name for its broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21^st Century Fox is an example of a(n)

• A)corporate vertical marketing system.
• B)integrated marketing system.
• C)contractual vertical marketing system.
• D)corporate horizontal marketing system.
• E)contractual horizontal marketing system.

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Definitions:

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.

Re-launching

The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.