Channels Are Typically Designed to Satisfy One or More of Four

question 29

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

• A)information
• B)convenience
• C)variety
• D)pre- or post-sale services
• E)adaptability

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Definitions:

Democratization

The process of making a political system more democratic, typically involving the transition from an authoritarian regime to a democratic one.

XYZ Affair

Affair in which French foreign minister Talleyrand’s three anonymous agents demanded payments to stop French plundering of American ships in 1797; refusal to pay the bribe was followed by two years of undeclared sea war with France (1798–1800).

Judicial Review

The power of courts to assess the constitutionality of legislative acts or governmental actions and to overrule those that are found unconstitutional.

Mob Rule

A situation in which control is taken away from duly elected authorities or established rules and instead is exercised by the masses or crowds, often leading to chaos and disorder.