When Choosing a Marketing Channel or Intermediary, It Is Important

question 56

Multiple Choice

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3) __________

• A)How many of the firm's competitors will be using the same channels?
• B)Which channels have strategic channel alliances with other resellers?
• C)How long have the channel members and intermediaries been in business?
• D)Who is responsible for negotiating the channel or intermediary contracts?
• E)Which channel and intermediaries will be the most profitable?

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Definitions:

Correlation

Correlation is a statistical measure that indicates the extent to which two or more variables fluctuate together.

Causation

The action of causing something, in philosophy and science, referring to the relationship between cause and effect.

Negative Effect

A typo; assuming "Effect" should be "Affect" refers to a dimension of mood involving negative emotions and bad feelings. If "Effect" as written, NO.

Body Weight

A measure of an individual's mass, usually considered in relation to height to assess health through indicators like BMI (Body Mass Index).