A Channel Captain Refers to

question 304

Multiple Choice

A channel captain refers to

• A)a member of a distribution channel that takes control through hegemony (power is not assigned,but assumed).
• B)a channel member (producer,wholesaler,or retailer)who coordinates,directs,and supports other channel members.
• C)a channel team member known for his or her expertise in cutting through red tape.
• D)a person responsible for implementing a firm's a mission statement,linking all members of the marketing channel through a common goal.
• E)the person with greatest authority who represents his or her channel in the distribution chain.

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Definitions:

Technical System

Integrated collection of technological tools, processes, and procedures used within an organization to achieve business objectives.

Virtual Teams

Groups of people who work together from different geographical locations and rely on communication technology to collaborate.

Videoconferencing

A technology that allows people in different locations to hold face-to-face meetings without having to move to a single location physically.

Marketing Firm

A company that specializes in creating and implementing marketing strategies to promote products or services to target audiences.