A Firm Becomes a Channel Captain Because It Is the Channel

question 149

Multiple Choice

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

• A)stakeholder position.
• B)familial ties to other channel members.
• C)expertise.
• D)longevity in the industry.
• E)geographic proximity to the manufacturing plant.

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Definitions:

Buffer

A temporary storage area, typically in memory, used to hold data while it is being transferred from one place to another.

Justification Material

Evidence or reasoning presented to support an argument or decision.

Strategic Buffer

A tactic or method used in communication to mitigate potential negativity or soften the delivery of a message.

Bad-News Message

A type of communication that delivers unfavorable or disappointing information to the recipient.