Hallmark Was the Official Supplier of Flowers at the Last

question 277

Multiple Choice

Hallmark was the official supplier of flowers at the last Winter Olympics. Hallmark presented each Olympic winner with a special bouquet of roses designed to resemble the Olympic torch. Consumers were able to buy a smaller version of this same bouquet at the Hallmark website for $74.95. The Olympic bouquet that consumers could buy contained two dozen yellow roses, yet you could buy the same two dozen yellow roses for less than $35 at most supermarkets. If Hallmark is treating the Olympic bouquet as an innovative product, then it is using which demand-oriented pricing approach?

• A)bundle pricing
• B)yield management pricing
• C)skimming pricing
• D)target return-on-sales pricing
• E)penetration pricing

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