In Response to Duracell's Introduction of the Duracell Ultra Battery

question 87

Multiple Choice

In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery. But unlike Duracell, Energizer priced its batteries at a low initial price to attract the mass market. In this case, Energizer used

• A)penetration pricing.
• B)prestige pricing.
• C)skimming pricing.
• D)price lining.
• E)cost-plus fixed-fee pricing.

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Definitions:

Controlling

The process of measuring performance and taking action to ensure desired results.

Organizing

The process of defining and assigning tasks, allocating resources, and providing resource support.

Effective Communication

Communication in which the intended meaning is fully understood by the receiver.

Efficient Communication

Communication that occurs at minimum cost.