Figure 13-2 Above Represents the Six Steps in Setting Price

question 51

Multiple Choice

Figure 13-2 above represents the six steps in setting price."C" represents the step at which a firm would

• A)estimate demand and revenue.
• B)identify pricing objectives and constraints.
• C)scan competitors for prices of similar products or services.
• D)determine cost,volume,and profit relationships.
• E)establish the price range.