Which of the Following Statements Regarding a Market Share Pricing

question 108

Multiple Choice

Which of the following statements regarding a market share pricing objective is MOST ACCURATE?

• A)A market share objective is often difficult for product managers since stockholders are looking for immediate dividends (return of profits).
• B)Although increased market share is a primary goal of some firms,others see it as a means to other ends,such as increased sales or profits.
• C)Selecting market share as a pricing objective is particularly effective if industry sales are rising.
• D)An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
• E)Ironically,a market share objective is realized by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.

Understand the effects of regulatory focus on decision making and behavior.

Comprehend the impact of attitude strength, formation, and change on behavior and persuasion.

Recognize how attitudes are formed from personal experience versus other sources and their predictive power on behavior.

Explain the theory of planned behavior and how attitudes, subjective norms, and perceived behavioral control interact to influence behavior.

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Definitions:

Free Trade

An economic policy that allows imports and exports among member countries with little to no tariff barriers, quotas, or subsidies.

Total Output

Total output refers to the total quantity of goods and services produced within an economy at a given time period, reflecting the aggregate production level.

Comparative Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower opportunity cost than its competitors.

International Trade

The movement of goods and services across national boundaries or territories for trade purposes.