When Pizza Hut Announced It Was Going to Add 25

question 25

Multiple Choice

When Pizza Hut announced it was going to add 25 percent more toppings to its Meat Lover's line of pizzas without increasing prices, what consumer motivation was it appealing to?

• A)cost
• B)appearance
• C)value
• D)price
• E)quality

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Definitions:

Adam Smith

A Scottish economist and philosopher, best known for his influential works on capitalism and the concept of the "invisible hand" guiding economic markets.

Archie Carroll

A scholar known for his work on corporate social responsibility (CSR), particularly for introducing the pyramid model of CSR.

Environmental Groups

Organizations focused on advocating for the protection and preservation of the environment and promoting sustainability.

Philanthropic

Pertaining to or characterized by the desire to promote the welfare of others, expressed especially by generous donations of money to good causes.