The Pricing Approach That (1) Estimates the Price That Ultimate

question 190

Multiple Choice

The pricing approach that (1) estimates the price that ultimate consumers would be willing to pay for a product; (2) works backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers; and (3) results in the manufacturer deliberately adjusting the composition and features of the product to achieve the price to consumers is referred to as

• A)cost-benefit pricing.
• B)cost-plus percentage-of-cost pricing.
• C)target pricing.
• D)cost-plus fixed-fee pricing.
• E)product feature pricing.

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Definitions:

Self-Disclosure

The process of disclosing one's own personal details to other people.

Cliché Conversation

Dialogue that relies heavily on overused phrases or predictable topics, often lacking originality or depth.

Gut Level

An instinctual, immediate reaction or feeling devoid of analytical thought.

Peak Communication

Refers to the highest level of effectiveness in the exchange of information or ideas, characterized by clear, concise, and impactful interaction that enhances mutual understanding.