Value-Pricing Refers to

question 68

Multiple Choice

Value-pricing refers to

• A)the ratio of perceived benefits to price.
• B)is the money or other considerations exchanged for the ownership or use of a product or service.
• C)the practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
• D)the ratio of price to perceived benefits.
• E)list price minus incentives and allowances plus extra fees.

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Definitions:

Confidentiality Agreement

A legal contract ensuring that sensitive information shared between parties remains private and is not disclosed to third parties.

Nicotine

Nicotine is a stimulant drug found in tobacco products that is highly addictive.

Agonist

A chemical or drug that binds to receptors in the brain and activates them, often mimicking the effects of naturally occurring substances.

PSPs

Post-synaptic potentials; changes in the membrane potential of the post-synaptic terminal of a neuron in response to neurotransmitters.